Good things for good dogs.
Curated by us, tested by Griffon, shipped to your door. Beds, toys, treats and gear — only what we'd put in front of our own dog.
Behind every / shelf.
Two dogs, one founder, fast EU shipping, and a shortlist that gets shorter.
We don't sell everything. We sell what's worth bringing home.
Curated
We sifted tens of thousands of wholesale products and kept 1,082. The rest didn't make the cut.
Tested
Considered against Griffon — 35kg shepherd, opinionated, will tell you what he thinks of a treat.
Shipped
Shipped from our EU warehouse. Across the EU in 2–10 business days.
FG Paws started the way the best businesses do — not with a plan, but with a problem.
The problem was simple. There were two dogs — Freya, a husky-shepherd cross who set the bar for what a dog could be, and Griffon, the 35kg black shepherd who carries it forward. When we wanted to buy them something — a bed, a harness, a treat — we found the same thing every dog owner finds: a thousand options, no curation, no honest copy, and a lot of products that simply weren't worth the money.
So we started saying no on our own behalf — building a shortlist of things we'd actually buy. Friends asked. Then friends of friends. Then we made it a shop.
Freya may no longer be here, but her name is on the brand. The standard she set is what we ship.
The shop is one founder, one shepherd, and one inbox. Orders ship from our warehouse within Europe and arrive across the EU in 2–10 business days. We pick every product carefully, write about it honestly, and sell it at the honest list price — never marked up to look boutique.
If something doesn't work for your dog, we want to know. We'd rather refund a parcel than ship one we don't believe in.
We don't sell everything. We sell what's worth bringing home.
Every product is considered against Griffon. Some pass. Most don't. What's on the shelf is what made it through.